Just like the footwear, for our apparel the intention was to offer the next chapter (sophomore) in our on going collaborations with Brand Jordan. Our hope is to pivot from our first collection and start to push the envelope a bit and evolve. Of coarse the apparel is supposed to compliment the footwear and vice versa.
While researching the season we came across this seemingly nondescript photo of Jordan signing autographs, you might not even have known it was him but the chain is a giveaway. We played around with placement and eventually landed on full back transfer. This is one of our iconic pieces of the collection, we ended up liking it so much that it also became the same imagery we used on tissue paper in the shoe boxes.