Just like the footwear, for our apparel the intention was to offer the next chapter (sophomore) in our on going collaborations with Brand Jordan. Our hope is to pivot from our first collection and start to push the envelope a bit and evolve. Of coarse the apparel is supposed to compliment the footwear and vice versa.
Another seemingly nondescript photo of MJ and again much like the short sleeve version, you kind of don't know it's him at first until you recognize his signature release, and wrist band. That's all we needed for this one so we cropped the rest of the image. This immediately became a favorite in around the studio so we used the same imagery for the box cover.