Union LA

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Our boy Diz just can’t seem to figure it out. He has a job interview on the same day that the Union Jordan IV's release.  Through a comedy of error’s he is on the brink of failing this job interview, when an interesting proposition is presented…a potential trade?  Let’s see where his priorities are at?

A truly urban sitcom; written and conceived by my man 50 grand Reggieknow and animated by Arthell Isom of D’art Shtajio, in Tokyo. Through this short episode from the mind of Reggieknow's “It Was A Good Day” series, we poke fun at our sneaker release while highlighting some important issues of today; namely, civil rights, criminal justice reform and systemic racism. All through lens of the trials and tribulations of trying to get a job while being of color.  For this one we try and see the lighter side of things by laughing in order to keep from crying.  And with no further adieu, meet Diz, Eamona, Khalil and Lavell.  We now present "Hustle and Motivate".

“Hustle & Motivate” Cosplay

Photographer: Shaniqwa Jarvis

Stylist: Bephie

Cosplay (コスプレ, kosupure), a portmanteau of the words costume play, is a performance art in which participants called cosplayers wear costumes and fashion accessories to represent a specific character. Cosplayers often interact to create a subculture, and a broader use of the term "cosplay" applies to any costumed role-playing in venues apart from the stage.

...Well, we decided to do our thang for "Hustle and Motivate”. Four characters: the heavyset, pink skinned lovable guy who's luck you're waiting to turn around Diz, the stylish lime green ladies man Lavell, the cutest purple colored conspiracy theorist Eamona and the blue toned wanna-be thug rapper Khalil.